Relative Advantage of Using Slide Presentations

Slide presentation software have been used since the early 90’s throughout education and the business world. What started out as simple text has evolved into interactive, colorful, and engaging way of communicating information. When done right, a presentation can keep the audience engaged through audio, visual, and interaction. If done wrong, your audience is bored, disengaged, and does not learn the information.

The most common presentation tools used today are Microsoft PowerPoint, Google Slides, Prezi, and Apple’s Keynote. All of these presentation platforms are designed to relay information in an engaging way. However, often times the information is poorly delivered through overuse of text, and non-complementing graphics.

Regardless of which presentation software you are using, one must remember the following ten tips by Garr Reynolds in order to communicate information most effectively.

  1. Keep it simple
  2. Limit bullet points and text
  3. Limit transitions and animation
  4. Use high-quality graphics
  5. Have a visual theme, but avoid templates
  6. Use appropriate charts
  7. Use color well
  8. Choose your fonts well
  9. Use audio or video
  10. Segment information



Gaskins, R., (2012, July 30). ViewPoint: How PowerPoint changed Microsoft and my life. Retrieved from:

Reynolds, G., (2013). Top ten slide tips. Retreived from:


1 thought on “Relative Advantage of Using Slide Presentations

  1. Hi Chris,
    A very precise posting! I think you encapsulated the main issues in a nutshell. I have been thinking about the difference between tools such as Prezi and PPT, and the PowToon which I used recently. In a way, all the same rules apply, but each tool is slightly different in what it has to offer in terms of the ‘dimensionality’ of how it can communicate. I used to find Prezi a little daunting, even though I am a visual learner. However, the more updated version I find much easier to use, ironically because in the creation area they have adopted a more ‘flat’ PPT-like approach to slide organisation!

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